PetChoy Rebranding Sets Itself Apart From Other Pet Food Brands Through A Playful Identity
by Chloe Gordon on 10/25/2021 | 3 Minute Read
PetChoy is a meal plan for pets in Vietnam, and the brand worked with the Vietnam-based M — N Associates to create a lively and playful packaging system. The branding goal was for the pet company to communicate to new customer types, and they did so through vibrant colors, bold typography, and quirky photography. By utilizing these playful graphical systems, the branding sets PetChoy apart from any other pet company on the market.
PetChoy provides delicious meal plans for cats and dogs in Saigon, Vietnam. Founders think pets should be served as their owners. PetChoy aims to educate and empower the pet-loving community with an accurate and comprehensive understanding of pets' nutrition and health. Since rebranding, PetChoy has grown quickly, with completely outstanding packaging on shelves.
Our approach is a complete transformation for local pet food brands to compete with international ones in visual and content direction and targeting new customer types like urbanist and GenZ.
- PetChoy Rebranding: Designed By:M — N Associates
- Instagram: @mn.associates
- Creative Director:: Duy — N, Anh Nguyen
- Content Director:: Quan Nguyen
- Social Art Director:: Anh Pham
- Photography:: Wing Chan