Designer Anita Arabadzhieva worked with the founders of Luna Magic beauty products to pay tributes to Afro-Latina culture. The packaging system indeed does it all through brilliant colors and a buzzing sense of energy balancing a sophisticated typographical design. There’s something about using vibrant packaging for a beauty line that inspires the most fun makeup looks and happiest nights out on the town.
We partnered with the founders from an early stage to bring their vision to life through brand design, brand strategy and bespoke packaging for their upcoming collections. From pressed powder palettes and highlighters to iconic eyelashes and lipglosses, the products effortlessly stand out on the shelves and enable consumers to reveal their own unique personalities.
The result is a range of products that pay homage to the Afro-Latina culture, celebrating its colour, energy and lively sophistication. Alongside our creative partnership, Luna Magic quickly became a rising star in the makeup industry, securing a deal with investor Barbara Corcoran on ABC’s Shark Tank. In mid-2020, the brand has also hit the shelves in 1000+ Walmart stores while introducing the first-ever bilingual endcap. Following their success, they have also expanded in other major retailers such as Target.
