Giving Back Is As Simple As Drinking Your Daily Coffee and Sitting On the Toilet Thanks To Who Gives a Crap
by Chloe Gordon on 10/25/2021 | 2 Minute Read
There's decidedly nothing more peaceful than finding a few tranquil minutes in the morning relishing a warm, rich, and potentially frothy cup of hot coffee. Those first few sips set the tone not only for the rest of the morning but the entirety of your day. Not to mention, those savory slurps of coffee aid in establishing your routine for, well, your restroom schedule, if you're picking up what I'm putting down.
And because everyone poops, despite it still being a taboo subject, eco-friendly toilet paper brand Who Gives A Crap has ingeniously realized that coffee and toilet paper are intrinsically linked.
To sell more toilet paper, the brand cleverly figured if they could make people use the bathroom more often, they could do just that. Enter Blend No. 2, an exclusive and limited-edition medium roast. Who Gives A Crap works with a range of partners to help give back including Splash, Water & Sanitation for the Urban Poor, Water For People, WaterAid, Sanergy, Lwala Community Alliance, SHOFCO, WaterSHED, and International Development Enterprises. And if helping a brand sell more toilet paper to donate 50% of their profits to the billions of people living without reliable access to a restroom wasn't enough for you, they created the toilet paper and coffee with entirely compostable materials. Additionally, the java was developed with local roasters and is said to have notes of a ripe apple and dark chocolate.
Furthermore, the packaging for Blend No. 2 bundle is a white box that features a news-inspired graphic loaded with humor. For example, reading "Breaking News" and then in smaller print "Or should we say "Breaking wind?" The jokes don't stop there, though; the coffee bean packaging comes wrapped in compostable packaging that features a bold line design reading "A bold aroma with a satisfying finish" directly underneath. The toilet paper wrapping matches the bold line design creating a wonderfully cohesive package.
So, yes, the brand is helping ensure that everyone has access to clean water and a toilet, but they do so with humor, grace, and wit, an admirable feat. The Blend No. 2 Coffee Bundle is ready to order from Who Gives A Crap for a limited time.
When you wake up, you can almost guarantee a great day especially knowing you're giving back just by drinking your coffee and going number two. It's as easy as that.
Olberding Brand Family
Olberding Brand Family
Technical Color Manager