Chateau Yaldara Celebrates Heritage, Quality, Craftsmanship, And The Region Of Barossa In South Australia
by Chloe Gordon on 10/25/2021 | 2 Minute Read
Human, a full-service agency based in Mexico City, Mexico, worked with the wine brand Chateau Yaldara to create a packaging design that represents the region on each label and makes an ethereal experience for consumers. Each wine label for the range of wines is solid yet saturated with character through a creamy white background, colorful yet refined typography, and beautifully embossed details.
The philosophy behind the Yaldara Wine Collection stems from its founder Hermann Thumm who first started crafting from the select premium South Australian wine regions of the Barossa Valley in 1947 and was one of the regions first boutique winemakers.
Today, we embrace this approach through the crafting of balanced, structural new re brand. We created a visual solution through a system of color and type. We created a new icon to celebrate the heritage of the brand and the Chateau, the site chosen for the winery back in 1947. We wanted to create a sensorial label with a premium feel, emboss was the option. The color palette was inspired by the valley and the iconic sunsets of the region, adding a specific element of closeness from the region to the label.
Overall the new Chateau Yaldara celebrates, heritage, quality, craftsmanship and the region of Barossa in South Australia.