Starrytale's Packaging Designed By Alejandro Gavancho Is Creatively Thoughtful
by Chloe Gordon on 10/21/2021 | 2 Minute Read
Skincare line Starrytale has dreamy packaging designed by Alejandro Gavancho. It's apparent that every detail was thought through with a creative eye, as each moment within the packaging reflects the mystical and scientific aspects of the product. Furthermore, keeping the bottles completely transparent demonstrates the transparency of the quality of the ingredients from the brand. Starrytale's packaging is creatively thoughtful.
Starrytale is a skincare and cosmetic brand based in Hong Kong. The brand was born out of a need to create products suitable for common and real skin problems. The founder of Starrytale has a mother brand that works almost like a laboratory, where she gives advice on skincare.
Based on that customer experience that she has accumulated over the years, she decided to establish her own brand. Each product is created with special ingredients for their restoring properties and all of them with a natural origin and free of toxic and allergenic substances. This time, the client came to us to create the packaging for their whole product line, 18 so far.
We took inspiration from the concept and the name of the brand to create a graphic system as a first step, and then, we moved on the packaging, where we designed each product inspired by the colours of its main ingredient and its aroma. In each piece, every detail was created with the intention of reflecting the mystical and scientific side behind Starrytale. We channeled the natural side by using paper for all the boxes (without any type of coating) and chose glass instead of plastic for the bottles, thus avoiding the unnecessary use of plastic.
- Designer: Alejandro Gavancho