DIELINE AWARD WINNERS REVEALED

Austin Eastciders Taps Aaron Draplin In Its New Packaging

by Chloe Gordon on 10/20/2021 | 2 Minute Read

Spiked cider is the fall drink that is overshadowed and wholly underappreciated. It's a drink that's crisp, sweet, and the perfect, not too overwhelming, taste of fall. To encapsulate all the best parts of the drink, Austin Eastcider's partnered with Aaron Draplin to create the packaging design for their Imperial Cider. The result is a green and gold exhibit of a can, perfectly representing the layers and flavors within.


Editorial photograph

It’s apple season.  In the Pacific Northwest orchards are teeming with Gala, Red Delicious, Fuji, Granny Smith, Honeycrisp and more.  Apples have grown up.

Austin Eastciders premieres Imperial Cider, a blend of unfiltered apple juice from the Pacific Northwest with a slightly higher ABV than most comparable beverages at 8.3%.  

Knowing the new offering had a character of its own, Austin Eastciders tapped Aaron Draplin, one of the brand’s favorite designers, to help bring the flavor to life. A perfect representation of the creative spirit that drives Austin Eastciders forward, Draplin spends a great deal of his time inspiring designers through ongoing tours across America, giving design talks and selling his one-of-a-kind merch. The collaboration resulted in a unique new can, with it’s wavy lines and bright, juicy apple-green colors offers a clear connection to Draplin’s Thick Lines poster series.  

"We're new to the cider game. And dang, this stuff is DELICIOUS,” Draplin said. “It's been a blast working with the Eastciders crew to bring these cans to life. You haven't lived until you've seen a tower of pallets of the stuff! I've seen proof. Crack open a couple and get weird!"

Sounds delicious? Consumers will need to move fast, as the limited offering is a special treat that will be on shelves for a short time with one production run!  Not just delicious, the can alone is a collector's item.  Launching in October, Imperial Cider will be available in 12oz 6-packs at $13.99, and in kegs.  

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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