Zuelo's Olive Oil Is Simple In All The Right Ways
by Chloe Gordon on 10/18/2021 | 1 Minute Read
In an effort to update the packaging system for Zuelo, Itoiz & Co. connected the olive oil to its origins through the color system and simplistic typography work. While the design is straightforward, it's the simplicity that's striking as so often brands shy away from keeping their packaging as minimal as possible. Plus, who can deny that the black logo makes an initial impact while the soft colors and white text even everything out.
We redesigned Zuelo olive oil line; our main purpose was to revamp the image and have a high impact on the consumers at the supermarket. Zuelo is a completely natural product, therefore, we decided to use colors of nature for the packaging. The idea was to connect the olive oil to its origin. We also achieved an impact through the typographic treatment.
- Designed By:: Itoiz & Co
- Instagram: @itoizandco
- Project partner:: Celina Mazziotti
- Photography:: Eduardo Torres
- Photography art:: Pato Katz