Pearlfisher Gives Cannabis Brand Rerun Real Gas
by Rudy Sanchez on 10/18/2021 | 3 Minute Read
Rerun is a new cannabis and streetwear brand inspired by those good times out that one always wishes were at the ready to relive or replay over and over again. Unabashedly inspired by street culture, Rerun is like the brand version of that one pal who's the life of the party.
Designed by the talented folks at Pearlfisher New York, Rerun’s logo is bold and straightforward, and it manages to cleverly hide an arrow in front of the backward "R." With a monochromatic palette punctuated by bright accents, it's reminiscent of grey urban landscapes dotted with improvised street art.
The tins, which contain brightly-colored infused gummies, are enveloped in a shiny metallic outer pouch. You'll also find a sub logo made up of an "X" and a left-pointing arrow that feels like an SMS-shorthand for Rerun. It comes embossed on the front of the durable tin, as well as the top of the gummies themselves. Inside, the tin lid gets a little shine, and the octagonal insert holds the goods like a set of bright jewels.
“RERUN is the instigator of raw and untamed fun,” said VP Executive Creative Director at Pearlfisher New York Hamish Campbell in a press release. “It’s for people who want to indulge in something spontaneous, social, and on the go. This idea of ‘consume responsibly, behave ridiculously’ evolved as RERUN’s tagline, and it unlocks a key tension or disconnection between cannabis culture and cannabis branding that has existed up until now. It’s not just a pithy, punchy soundbite; it’s a call to action.”
“The uniqueness of Rerun and what makes us different from the rest is wrapped up in the name and brand story,” said Art Kushkyan, CEO at House of Brands, the parent company of Rerun. “We have watched that essence come to life through Pearlfisher’s brand design, and now we’re excited to see how it becomes part of people’s lives.”
Rerun is available nationwide at select cannabis outlets.