La Molisana's Packaging System Is Effortlessly "Neo-Vintage"
by Chloe Gordon on 10/18/2021 | 2 Minute Read
The richness from retro-inspired branding creates an indisputable effervescence, and when paired with a pasta brand, whew, I have no words. Designed by Dispenser Studio, La Molisana's packaging system is described as "neo-vintage" through exquisite typography, natural paper, and beautiful color choices. The packaging system is a beautiful mix of design tropes from the past with the thoughtfulness of what will continue to work in the future.
La Molisana, one of the first-line Italian pasta factories, decides to launch a new premium line on the market. Dispenser creates a distinctive identity that can establish itself in a market segment historically dominated by top brands.
It was a careful retro-branding intervention that gave a second life to the old pasta factory brand and to those historical elements that characterized its first 100 years, along with the vintage classification “extra luxury pasta factory.” All the research elements have been translated into a neo-vintage package that also features the pasta formats illustrated by hand and the choice of natural paper for the packaging.
- Creative Agency: Dispenser Studio