People have competed in athletic competitions for millennia, but the advent of scientifically formulated sports recovery is relatively new, with Gatorade first coming into play in 1965. Since then, these beverages have become permanent fixtures on the stage of sport at all levels.
For the modern athlete that wants to keep their temple clean of artificial ingredients and sugar, conventional sports drinks can present a problem. All champions of sport require the restorative benefits from those drinks, but plant-based options that are chock full of adaptogens for recovery and maintaining health have been non-existent. Barcode is a new brand of functional beverages designed for athletes that wish to eschew all the carbs and synthetics in traditional sports drinks.
