Supreme Roastering Co. Revels In Vintage Delights

by Shawn Binder on 01/06/2021 | 3 Minute Read

This coffee roastery based in San Francisco utilizes a looping, cursive typeface for the logo that gives the brand an overall vintage and minimal feel. The various greens oranges contrast beautifully with the cream of the labels. Supreme may utilize a hunter green like another well-known coffee chain that shall remain nameless, but with pops of orange and a vintage typeface, it helps establish this brand as a charming addition to your morning routine. 


We created a brand identity with a vintage and minimal approach for The Supreme Roastering Co.

The inspiration for the colors of The Supreme comes from coffee beans. At the same time it was supported by orange tone in order to create contrast.

We also used cream tone and soft colors alternatively.

It is a vintage, simple and minimal branding / packaging project.

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