If you’re a visual artist, the brand design for Shoot’s online platform for photographers will both entice and excite you.
Utilizing three colors and a modern, approachable typeface, Shoot comes designed to allow a photographer’s work to become the focus. Thankfully, Shoot is also open to videographers, editors, and photo retouchers, making this platform a playground for those that love to live in a captured moment. With a design this clean, your work has the opportunity to shine, and that’s a beautiful thing for a platform looking to highlight visual creators.
Thanks to new brand positioning, a new visual identity and an online platform, Shoot can claim its position as a hub of professional visual storytellers that includes photographers, videographers, retouchers and producers.
The brand platform features different lines built around the word “Shoot” that openly express the spirit in which the company operates. The logo was reworked and rethought in a way that would make it more malleable. Depending on the context in which the logo lives, its letters move, multiply, transform and integrate various typographic elements. Like the company that seeks to continually reinvent itself, the logo transforms to hint at the story behind the image. Choosing a contrasting palette of black, white and grey leaves lots of room for the colours of the images it hosts.
