The power of plants is endless. Thankfully, the design world is leaning into the idea that their medicinal properties can help heal people without being too clinical in their visuals. The Amuleto Portal packaging uses a clever color scheme to denote which system in the body the plant extracts target. The floral elements utilize colors and white cut-outs to draw the consumer in and allow the intersection of medicine and nature to be the main focus of the design.
Medicinal plant extracts
Medicinal plant macerates are hydroalcoholic solutions that contain the active and healing principles of plants. This line is made up of a selection of 12 plants that act on different body systems. Each color identifies a different system. Red color identifies the circulatory system, blue color identifies the nervous system and orange color identifies digestive system. From the design of the packaging, we took the aesthetics of a common medicine and link it with the world of plants, making a lot of focus on the medicinal. The entire project was printed on 1 ink silkscreen.
