LifeFuels Is Hydration From The Future
by Shawn Binder on 01/05/2021 | 3 Minute Read
LifeFuels is the future of hydration, with a sleek bottom in a metallic black featuring a button you can press to release a flavor pod.
Each pod has its own color scheme, lending an individual personality for every offering, while a chunky, italicized font lets the consumer know the performance enhancer or flavor contained within. Pop one in, press your LifeFuels bottle button, and enjoy flavored water from the future.
LifeFuels is one of the leading startups in the beverage-tech industry: focused on providing smart nutrition for the contemporary athlete via its flagship Smart Bottle and concentrated beverage Pods.
The contemporary athlete pushes more than their physical bounds- taking a holistic approach to raise their performance to new heights and remain adaptive to any condition; whether it's the pursuit of mental clarity, rigorous physical training, or allocating the proper resources for recovery.
Enter the LifeFuels bottle: utilizing cutting edge technology and connectivity to accurately dispense, track, and log the consumption of vital nutrients and supplements from the RFID enabled LifeFuels Pods.
The 16 (and counting) multi-serving LifeFuels Pods are all formulated with natural flavors, from the exotic Dragon Fruit to the classic Lemon Lime, zero sugar, and functional supplements ranging Pre-Workout to Focus.
Though every Pod has a standard serving size (15 or 6 servings depending on the Pod), the LifeFuels app enables custom beverages and fractional servings so that you can tailor your consumption to your specific needs, goals, and preferences. Through the App, you are also able to set daily goals and accurately track your progress while simultaneously being able to weigh it against your performance through apple health and Fitbit integrations.
The Pod labels use a systematic design for consistency and flexibility as we continue to build out our product offerings. The gradient colors correlate to the flavor and hint at the intensity of the flavor through saturation, while the functional callout occupies the majority of the "PDP" for quick identification. Additionally, each function belongs to a group with a correlating icon to further assist the differentiation and build out relevant groupings as we expand.
Dieline Media & PRINT Magazine