Break Out Your Crayons For Cooking And Coloring With Cannabis
by Shawn Binder on 01/05/2021 | 3 Minute Read
Smaller Agency takes cannabis and mushroom education and makes it endearingly fun. With their new packaging design for Doseology, a wellness company whose products tap into mushroom's qualities, they've created a great way for consumers to receive information about the product.
The packaging for each product comes with its own hero color beneath a white strip label that conveys quick information to the consumer. Both the coloring and cook books invite consumers to add a little color to their cooking. Next to each funky pattern and illustration is information about a particular strain of cannabis, mushroom, or a recipe. Our favorite design element is the cover, which has items that spark creativity written out as bold statements, each in a different color highlighting how every product in the line works harmoniously to provide the consumer with a life of wellness.
Doseology is making learning about holistic medicine fun again, and we're breaking out our coloring books.
Smaller Agency finds innovative ways to brand within a highly regulated sector.
Smaller Agency recently wrapped up a strong first year that saw it produce design-led work for a client roster largely built around beverage alcohol, cannabis, and new to market brands.
The marketing parameters for the cannabis space are narrow and tightly regulated, but Smaller Agency has been able to navigate the space with a wave of design-led work for its client Color Cannabis that includes a lavish holiday cookbook called Add a Little Color to Your Cooking, as well as an attractive coloring book designed to capitalize on the growing adult coloring book phenomenon.
Recipes start with the foundation of how to make your own cannabis infused butter or oil, followed by some unique recipes using the butter and oil practically and safely – as over-consumption in the edibles space can be a major concern.
Smaller Agency’s work over the past year has also included a reinvention of the country’s largest volume wine brand, Peller Family Vineyards, and an elegant, minimalist brand design for one of its newest clients, Doseology Sciences.
“We always look to build creative work that we’re proud of, regardless of the client’s budget or timelines,” said Noah Barlow, Founder and CEO of Smaller Agency. “We find comfort in the constraints -whether they are timing, budget, branding or category related, constraints are where we do our best work, mainly because we’re small. We don’t ever see that as a weakness. It helps us innovate, react and implement new thinking. Being small means we can be nimble and adapt to changing market trends and latest thinking. It also means we can work more directly with our clients to see these projects come to life together.”
Smaller Agency recently opened a second office in Kelowna that will enable it to better serve Doseology, a wellness company whose products harness the medicinal properties of mushrooms. The office will also serve as a central hub for Smaller’s existing clients in Vancouver and Calgary, as well as other local start-ups, and enable the agency to offer its expertise in alcohol marketing to the many wineries scattered throughout the Okanagan region, said Barlow.
Dieline Media & PRINT Magazine