It's More Than Ice Cream, It's Nice Cream

The food industry has always used photos of food or ingredients to reect content. NICE CREAM, as a newly established low-calorie ice cream focusing on a healthy lifestyle, is trying to nd its own unique language. This time, the design focused on direct expression, rearranged the information level, combined with user habits of low-calorie foods, and highlighted the nutritional content data. Use bright colors to interpret the taste, break the convention of old pictures to express the taste, and interpret the new generation of ice cream design with modern methods.