Whisp Will Be The Boozey Seltzer Of Pool Party Season
by Shawn Binder on 01/29/2021 | 2 Minute Read
Whisp falls perfectly in line with the trend of beautifully designed alcoholic seltzers. With a hip typeface bursting with TikToker energy, the cans feature a beautiful, pastel color and the name of the brand horizontally running down its side. Whisp has the juice to be the alcoholic seltzer of pool party season. You know, whenever that is.
Whisp is an alcoholic seltzer that was launched in September 2020. Due to millennial and Gen-Z traits of a mindful attitude towards health, alcohol, and the environment, as well as social media self-consciousness, there has been an explosion of sales in non-alcoholic and low-alcohol beer and cocktails.
Conveying freedom and fun, the brand is centered around the concept of 'Up'. This idea brings effervescent energy, boundless positivity and quirky fun to the design, voice and copy. Whisp is the perfect accomplice to a balanced lifestyle - when you are up to hang out, but not for the hangover.
The adaptable gravity-defying wordmark conveys a sense of weightlessness and reflects the 'light' nature of the drink. Bespoke iconography was developed using the distinctive tittle of the lowercase 'i' in the wordmark, making them own-able. The idea of a balanced lifestyle is reflected in a little balancing scale smiley face.
The GRO Agency