Featured image for Mousegraphics Will Bring The Olives To Your Next Game Of Tic-Tac-Toe

Mousegraphics Will Bring The Olives To Your Next Game Of Tic-Tac-Toe

by Shawn Binder on 01/27/2021 | 2 Minute Read

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We're suckers for any olive you throw at us, whether it's sinking to the bottom of a martini or anchoring an expansive cheese board. Mouse Graphic's latest work on Iliada's Snack Olive Bites pits the titular snack in a game of tic-tac-toe, though from all appearance, it looks like the olive's foe wasn't much of a worthy opponent.

If design is an ongoing exercise in communication, then it may be interesting to consider a game of tic-tac-toe, where sleek, globular olives make the winning alignments. Otherwise known as “noughts and crosses,” the game we know and love as “tic-tac-toe” provides the inspiration for the intended visual pun on Iliada’s Snack Olive Bites bags.

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Mouse Graphics is the design team responsible for this curious and creatively formatted branding. With the goal being to create a vivid and memorable packaging surface, the team did just that. 

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By strategically combining the hand drawings of the tic-tac-toe game with the photos of the olives, the label works well to make consumer’s take that second glance when passing it on the grocery store shelves.

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The information provided, as well as how it is formatted, is clear and concise and does not distract from the images depicted. This serves to incite a sense of lightness, which aligns with how you feel when you snack on the bag's delicious contents. 


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