Glass Canned Wine Makes Drinking From Cans All Fancy-Like

by Rudy Sanchez on 01/27/2021 | 2 Minute Read

If you grew up in a house of fancy drunks, wines and cocktails might have come in the finest of cut crystal glasses. Shiny goblets and flutes filled with libations were a signal of good times—or supreme darkness—ahead. 

Elegance aside, canned wine has some distinct advantages. A dropped can isn’t a costly mistake, and they're much more convenient to bring to a picnic in the park than fancy glasses and a bottle. Aluminum is also more durable and keeps wine fresh and safe.

Editorial photograph

Editorial photograph

Editorial photograph

Glass takes the utility of canned wine and tries to recreate the mood of drinking a buttery chardonnay or a dank merlot in fancy glasses. The labels are white with minimal copy and feature elegant glasses filled to the brim with vino. Barcelona-based studio Puigdemont Roca designed the packaging and photography by the father-and-son team of Xavi Pairot y Marc Pairot features heavily. The cans maintain much of the effect that fine crystal glass has on wine in-person and makes for a pleasant piece of meta packaging.

Editorial photograph

Editorial photograph

Editorial photograph

Overall, the branding highlights and celebrates the joy of wine and fancy-ass drinkware, even if the occasion calls for a more casual receptacle, a reminder that sometimes it’s more about the who and when and less about ceremony and formalities. 

You may also like