Don Tuch Is An 80s-Inspired Nostalgic Fast Food Concept

by Shawn Binder on 01/27/2021 | 3 Minute Read

Don Tuch will transport you back to the 80s, but in a good way, without all the booger sugar and big hair.

This fast food concept located in Mexico City utilizes a nostalgic typeface that feels reminiscent of the old Pizza Hut font. It's also fitting and on-point that the hero colors for this fast-food brand would be mustard yellow and ketchup red. No fast food concept is complete without a character, of course, and the cheerful lad showing a bit of midriff is the perfect, approachable hero to round out a fresh new concept that you feel like you've been gorging yourself on for years.


Don Tuch is a fast-food restaurant located in Mexico City.

The gastronomic tradition coming from Yucatán, is taken towards an eclectic concept combining authentic flavors in a memorable and unique way. Don Tuch is a tribute to Yucatán cuisine in a playful and relaxed approach.

For the brand's identity, we wanted to create contrast between vintage nostalgia reinterpreted in a playful way. To achieve this, we used a serif typeface and a vibrant color palette to convey balance. We created a character named "Don Tuch" after the restaurant name to enhance this friendly approach.

Reproduction of the branding assets was very important, we created different sets of stickers and stamps to lower reproduction costs. The result is a unique and friendly approach that welcomes every member of the family to enjoy this delicious food in a more relax ambience.

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