Hop Atomica Celebrates The Alchemy of Craft Brewing
by Shawn Binder on 01/26/2021 | 2 Minute Read
Hop Atomica's packaging pays close attention to the alchemy and science that goes into craft brewing while also utilizing a typeface that feels straight out of Baz Luhrmann's adaptation of The Great Gatsby. It has a hip personality, with just enough touches of luxury and refinement, what with all of the contrasting gold and aluminum silver.
Of course, they also have beers called "Schwing" and "Freakin Stoked," so what do we know other than that we want to drink it now.
Hop Atomica is a Savannah-based micro-brewery and neighborhood gastropub in Savannah, Georgia.
Hop Atomica’s location – a 1950s era service station – served as the inspirational origin for a brand that blends clean geometries, scientific discovery and elegant-yet-delicate detailing. Outline created a custom wordmark with rhythmic levitating letterforms and paired it with a core mark and brand patterning that nods to molecules, magnetic fields, orbits and beer hops.
Wrap labels let the cans’ intentionally contrasting metallics play against washed, matte vintage hues and gold foils seen on each brew’s label. The brewery’s sense of cheeky charm is carried through on can copy, with different brews listing playful warnings or hypotheses.