Coquetier Invites You To Take The Bar Everywhere
by Shawn Binder on 01/26/2021 | 4 Minute Read
Human's design for Coquetier takes inspiration from the medicinal origins of cocktails and distills it into a sleek and upscale level design. Each cocktail label is framed with a pale green, providing consistent branding across all variants. The bird illustration and typeface bring consumers back to the days where cocktails were novel, while the intricate patterns on the label reinforce their luxurious nature. If you're looking for cocktails made with care and respect for mixology, look no further than Coquetier.
Coquetier aims to revolutionize the signature cocktail experience in Mexico City and Latin America. The goal is to bring the highest cocktail experience in a bottle as those served in the best bars in the world.
Coquetier offers signature bottled craft cocktails for personal consumption, hospitality businesses (restaurants, bars and hotels, etc.) where the product optimizes logistics, operational standardization and the profitability of offering signature cocktails in any business or at home. (B2C and B2B).
For the Coquetier´s identity, we took inspiration in birds, the naming came from an old story about the origin of the cocktail which dates back to the 19th century, where in a New Orleans pharmacy, a pharmacist named Antonio Peychaud used to offer his friends a drink prepared in an egg cup (coquetier) following a recipe based on cognac, sugar and bitters (later called Peychaud bitter). This cocktail is today called Sazerac and it was the first cocktail in the world.
The entire brand system was derived from the word Coquetier, the egg and obviously the birds. Each Cocktail has a specific bird name based on its characteristics and liquid color; we used the Quetzal as the main bird for the brand due to its exotic colors and presence in all of South of Mexico and Central America.
We created a dynamic experience adding a QR code at the back of every bottle to scan; taking the bar where you are at any time at any place. We are excited to share the art of cocktails with Coquetier® Between Bitters.
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