Discover The Two Sides Of Dent Flip Pastilles
by Andrew Gibbs on 01/23/2021 | 1 Minute Read
The latest product innovation from Dent consists of double-sided pastilles with dierent taste combinations. We were commissioned to communicate the unique qualities of the product range in a constantly evolving pastille market characterised by frequent product launches and news.
We developed Dent Flip, a concept that is quickly decoded by referencing the two-sided pastilles through a simple yet bold visual expression. A large, prominent logo combined with clear product photography emphasises taste and the pastille’s two dierent sides while catching the eye on a crowded shelf.
- Designer: Anne Sofie Bakke
- Designer: Morten Throndsen
- Creative Director: Morten Throndsen
- Strategic Advisor: Susanne Munch-Rasmussen
- Project Manager: Susanne Munch-Rasmussen
- : Strømme Throndsen Design