Hashtag Organics Is Hashtag Stunning
by Shawn Binder on 01/21/2021 | 2 Minute Read
Consider us #sold on this clean rebrand for Hashtag Organics.
Utilizing precise lines and balanced type, this CBD skincare line establishes itself as a brand that doesn't need to rely on flashy colors or illustrations to draw in consumers. Important information, such as the brand name, is conveyed through different font weights, giving the design a cohesive feel. It's minimalist, and yes, you can play Tic-tac-toe with that hashtag.
Too Gallus was enlisted by Hashtag Organics to rebrand and reposition their company to allow them to step comfortably into the skincare and cosmetics market.
As a fully integrated project Too Gallus had to consider every avenue with the project, an identity which spanned across packaging, labelling, web design, social media assets, printed assets, out of house campaigns, retail and spa use.
Too Gallus were tasked with creating a brand which framed CBD skincare in a way which felt approachable, professional and trustworthy. To achieve this they opted for a 1 font 1 colour approach, one which omits all of the normal cannabis-related imagery and iconography in lieu of a more pharmaceutical and medical lead approach.