With Aita Wines, Fossils Will Remind You Of Indulgence, Not The Steady Passing Of Time
by Shawn Binder on 01/20/2021 | 1 Minute Read
The inspiration for the Aita Azienda Agricola wine labels comes from understanding that the earth shifts and changes over the years, turning organic matter into hardened fossils. Through a beautiful, textured parchment for each bottle, fossil shapes get represented in striking jewel-like colors. They provide a visual, almost abstract contrast from the subdued label and typeface, making sure this wine jumps out from the shelf.
The ground where the screw grows was kissed by the Sele river left fossils and carved stones. That ground, between the oaks, is now crossed by cows. We used it to design the new wine labels of Aita Azienda Agricola.