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The Black Sheep Of The Family Has Great Taste In Coffee

by Shawn Binder on 01/20/2021 | 2 Minute Read

If having good taste makes you the black sheep of your family, then starting your day with this artisan coffee is the perfect way to establish your individuality.

The brand identity for Black Sheep coffee comes from Adam Busby Studio, and the coffee packaging is both charming and minimalist, featuring a hand-drawn illustration of a sheep that looks like it was expertly scribbled on a napkin in a local coffee shop. Each of the labels has a texture that makes it appear as if someone crafted it from wool. The elongated typeface is both modern and visually arresting, allowing for each label's color to be the focal point of the design.


Black Sheep Coffee is a specialty coffee roaster dedicated to quality. Channeling this passion for perfection, we developed a packaging set built on a less-but-better mentality. Taking a no-frills approach, decisions were made to focus on what counts, and do those things with passion and precision reflecting these same values that underpin the business. By removing elements rather than adding them, the emphasis then lands on the authentic beauty in raw materials, textures and forms.

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