Can there ever be too many kinds of chocolate?
Consumers donât seem to think soâand manufacturers have responded with alacrity to their cry for more confections. During 2017, the premium chocolate segment grew 10% compared to the year before due to increased demand and a deluge of new product launches. By 2018, many established brands were struggling to defend their market share. That includes Theo Chocolate, the first organic, fair-trade, bean-to-bar manufacturer in North America. After more than a decade in the marketplace, sales had grown sluggish.
