Arde Candles Are Fuego!
by Shawn Binder on 01/20/2021 | 2 Minute Read
Arde candles are fuego!
No, seriously, these candles are a typeface lover's dream. The sharp edges of the brand name and the blocks of text conveying the scent notes create a futuristic brand design that will entice the most discerning of candle aficionados.
Arde (Burn), moments and memories. Scented soy candles that celebrate fire, handmade in a workshop in Lima, Peru. Through a selection of aromas and textures, it collects your day as experiences. Set an intention, light the fire.
The visual approach for this project begins with understanding fire as an elemental celebration and a craft process. The packaging system explores the need to communicate of the brand. With a name as impressive as Arde, the use of typography is essential to stand out. The box represents this quality, with the support of a monospaced typeface as complement. On the other hand, the label showcases the layout system, as well as the typographic selection. Offset printing provides a texture to the design, generating small organic forms of ink.
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