Imagine running a recently launched start-up, doing well, and providing a great product to satisfied customers while watching the positive reviews roll in. After five months, things are grooving, and the future looks bright. The work is hard, but you have a great team plugging along and making the dream work.
But then a highly contagious airborne virus shuts down your target market for an indefinite amount of time.
Now, if you happen to be in the event and hospitality industry, thatâs what exactly happened, as 2020 felt like hitting an iceberg while you go over a waterfall in your already burning vessel. Weddings, reunions, parties, conferences, and other large events were canceled, either out of precaution or state mandates. Some regions that rely on these kinds of events, like Southern California, saw a cascading and devastating economic effect as ancillary firms saw their orders canceled with sales nowhere in sight.
