Off-Piste Is A Hand-Crafted Gin For Mountain Lovers
by Shawn Binder on 01/18/2021 | 3 Minute Read
When one thinks of hiking the Alps, they think of blue skies, breathtaking views, and a deep sense of adventure. Thanks to Off-Piste Gin, they might start thinking of cocktails owing to this stunning bottle design from Kingdom & Sparrow. Painted a light sky blue, the bottle features a gorgeous, natural scene from the Alps, complete with an Elk and its child, as well as an otter playing in a stream. Plus, the illustrations on the bottle point out the berries and flowers that are native to the region and used in the making of the spirit.
Off-Piste came to us with the goal to create a premium gin brand inspired by the Alps. They wanted something that would stand out in the crowded gin market and appeal to ‘mountain lovers, fresh air adventurers and fireside dreamers’.
We wanted to capture the sensory experiences of the mountains, so centered the brand around a hand-painted landscape illustration inspired by vintage travel posters. Paired with an icy, powder blue bottle, the scene is filled with natural elements and bright colors to transport the drinker to a world of fresh air and adventure. Crisp, contemporary typography and botanical flavor illustrations contrast the vintage style, giving the brand a modern positioning and clearly communicating Off-Piste’s brand messages.
The result is an enticing brand that stands out on shelf - and a unique, fresh take on ‘gin’.
Since launching in March 2020 Off-Piste have successfully been selling online and have been getting lots of positive attention, including a feature on Channel 4’s Sunday Brunch. We’re also chuffed to have won Gold at the Harpers Wine & Spirit 2020 Design Awards!
“Kingdom & Sparrow have been an absolute joy to work with, from talking through the brief and really understanding what was important for the brand, to the immense creativity they have to come up with such a beautiful design that does exactly what we wanted it to do – take your breath away and take you to the mountains. They are a lovely, amenable and super talented bunch and I look forward to working with them on future projects," said Rachel Archer, Marketing Director at Off-Piste.