Orange You Thankful For This Postcard From Orange Farmer

by Jessica Deseo on 01/16/2021 | 2 Minute Read

Editorial photograph
Editorial photograph

There are increasingly fewer opportunities to send or receive postcards in Japan. By employing a postcard motif, we created an analog-looking design with human warmth. By creating an analog feel, it also demonstrates that the product is made from oranges carefully-grown by farmers. The stickers are detached from each other like postage stamps, allowing the package to be customized with different sticker arrangements. The package is also wrapped in a mesh bag, which is commonly used for oranges in Japan, emphasizing the fact that it is 100 percent pure juice. The new design has contributed to a 130% sales growth compared with before the renewal.

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph

You may also like