A Wine Design That Reminds You 'Everything Will Be Fine'

by Shawn Binder on 01/15/2021 | 1 Minute Read

We all know the "this is fine" meme, the one where an adorable dog enjoys a cup of coffee in a burning room; it was THE mood of 2020. In this wine bottle design from Estudio Argo, the spirit of that meme finds new life, swapping out a dog for a dapper rabbit in a suit holding a glass of wine.

Sure, this year was a dumpster fire, but from its ashes, a beautiful wine design was born.


Everything will be fine. At least we have wine. This label refers to the year 2020, an uncomfortable year, always on the edge of the abyss.

Editorial photograph
Editorial photograph
Editorial photograph

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