We've Got An Orange Crush On ZhiHou Baijiu

by Jessica Deseo on 01/15/2021 | 2 Minute Read

Editorial photograph
Editorial photograph
Editorial photograph

This is a citrus flavored Chinese Baijiu called "Zhi Hou". In Yunnan, China, people will turn good quality citrus brewing into baijiu. The raw material ratio of this product has reached the level of 20 pounds citrus brewing a pound Baijiu, so it can only be sold in limited quantity.

Editorial photograph

We designed the bottle into a ball shape, and made irregular bulges at the shoulders of the bottle, so that the shape would not look so monotonous. The shape of the bottle cap, we directly simulated the branches of citrus, when the bottle was put into the orange bag, the bottle cap would be exposed. It would look more like a real citrus, so that people would know the flavor of the Baijiu immediately, so as to achieve better communication effect.

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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