Featured image for UNO By Keith Haring Is Steeped In Tradition Yet Infused With Modern Art

UNO By Keith Haring Is Steeped In Tradition Yet Infused With Modern Art

by Jessica Deseo on 01/15/2021 | 1 Minute Read

Editorial photograph
Editorial photograph

In an effort to take a classic brand and combine it with contemporary art, the UNO® Artiste series was conceived and executed. The challenge was to keep the elements of design that make UNO® instantly recognizable while marrying them with the masterworks of a contemporary artist, in this case Keith Haring. Linen finished cards were utilized to ensure quality while 7-color printing was applied to add vibrancy to Haring’s work. Also, four “Artiste Extra” cards were added to the deck. These special cards were designed with a recognizable Haring painting in four parts that when combined show the whole piece. And as the cards are double-sided, it allowed us to display two of Haring’s indelible images. The results are a UNO® card deck steeped in tradition yet infused with a modern artist’s sensibility.

Editorial photograph

Editorial photograph

Editorial photograph

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