Rebecca Minkoff Is The Signature Scent You've Been Searching For
by Jessica Deseo on 01/15/2021 | 2 Minute Read
Rebecca Minkoff Eau de Parfum is for the woman who wants to look like herself, not the masses. Fashion is important to her but she is too busy enjoying life to be governed by the latest trends. Its assertive, unmistakably contemporary, and confident attitude transcends time and goes beyond the gender codes. A fragrance for the woman of “now” who cares about the world around her, and is making a difference where she can.
Rebecca Minkoff's packaging is a clean and modern bottle with feminine accents. Scalloped glass and pale blush juice are feminine, beautiful and unique yet still simple and straightforward. The black cap is accented with a pillowed leather top to pay homage to Rebecca Minkoff’s iconic leather handbags. Simple yet impactful blush outer carton embodies the brand DNA. It features a meaningful quote from Rebecca adding a personal touch. She speaks to her inspiration in creating her signature scent and her dedication to sustainability in the creation process.
Rebecca Minkoff EDP fragrance itself is a take on “chiaroscuro”, a seamless yet strongly defined encounter between darkness and light, masculine and feminine. This tension provides a liberating attitude and an exhilarating feeling. A modernized tobacco accord featuring fiercely feminine accents of jasmine and coriander to deliver sensuality, warmth and a magnetic aura.
We are proud this project meets some of the most stringent clean beauty standards in the industry. CRUELTY-FREE, respectful of VEGAN principles, GLUTEN-FREE, and FREE FROM dozens of harmful ingredients – including some of these key offenders: Parabens
Not only is the juice ethically sourced, we wanted to be sure our packaging told the same story. The bottle is made of 100% recyclable glass and uses a Forest Stewardship Council certified label. We eliminated one key layer of every box by only using construction E-flute. This construction e-flute carton uses no glue to secure the bottle - the carton folds into itself. The carton material is Program for the Endorsement of Forest certified. The leather pillow top was sourced from food byproduct.
It was important that we made the Rebecca Minkoff program refillable to be even more sustainable. Our 100ml, 14ml, and 5ml are all refillable so our customers can visit us in-store to refill the bottle they already had at home.
- Designed By: The Premiere Group
- Credits: Chad Levine
Packaging & Dielines 2: A Free Resource