Dell Laptops Gives Consumers A Premium Packaging Experience While Saving The Oceans

by Jessica Deseo on 01/15/2021 | 3 Minute Read

Editorial photograph
Editorial photograph

What was the packaging goal? By 2030, Veritiv’s customer Dell has a goal to have 100 percent of their packaging made from recycled or renewable material. Veritiv redesigned a packaging solution specifically for Dell’s XPS 13 2-in-1 laptop (and now expanded to other laptops) with ocean plastics. This program was the technology industry’s first shipment of ocean plastics packaging.

Editorial photograph

How? Dell came to Veritiv with the idea of using ocean plastics, collected from waterways and beaches. The Veritiv team sourced the global supply chain partners, engineered the trays, tested them, and we’re pleased to say that it is operational and successful. Veritiv has quadrupled the ocean plastics upcycled since the start of this program (purchased more than 100,000kg of ocean plastics).

Editorial photograph

Editorial photograph

Explain the premium un-boxing for customers? In the e-commerce world in which we live, the un-boxing experience is key to building a lasting brand relationship. Consumers want to feel good about the product they bought and see that the company is doing right by the environment. Designing, sourcing, and delivering packages that protect a computer with plastics recovered from the ocean is a creative re-use of materials. To brand this new ocean-bound plastics tray, the team imprinted a whale in the tray itself.

We created the whole pack to meet strict cushioning guidelines in order to protect the laptop in the various shipping environment regardless of whether it was shipped to a store or to a person’s home.

Editorial photograph

Editorial photograph

Details of the package? We created the Dell XPS Black premium version from thermoformed ocean-bound plastic. The plastic tray cradles the XPS laptop while also holding the accessories and protecting them from rub and abrasion. The corrugated overpack is made from a single die-line. The built-in corrugated corner cushions were designed in a way that they would lift the rigid box, presenting it to the end consumer, while leaving the cushions behind. The whole pack is 100% curbside recyclable. In addition to being EPEAT-compliant.

When you open the lid to the rigid box you are presented with our hero the laptop. The accessories are underneath the laptop and are revealed only once the laptop is removed. The laptop is the only item in the traditional protective overwrap.

In summary: Dell wanted a premium packaging experience for its high-end laptop, and they wanted the consumer to appreciate a new, sustainable alternative in the material that provides the same sleek, quality that you expect while saving the oceans.

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