Get Your Hands On Some Limited Edition Pasta Felicetti
by Jessica Deseo on 01/15/2021 | 3 Minute Read
When the elegance becomes packaging
In recent times, the approach to food has changed, so the perception that we have about food packaging has changed as well.
Nowadays packaging has become the best way to tell the products’ story and what lies behind the story, and we rely on a perfect packaging to elevate the product values without altering the image of the brand.
The collaboration between Luxoro, Pastificio Felicetti and Aldo Segat Studio had this goal firmly established from the very beginning of the project. We worked to find the right combination of materials and design and to express the essence of the ancient mountain pasta factory, which, in the same place for over a hundred years, has continued to produce a unique quality pasta using spring water for the dough and Dolomites pure air for the drying process. The values to be expressed are deep, rooted and genuine and the packaging had to be up to them, a touch of preciousness without altering the message.
Three special packagings for special occasions.
Pasta Felicetti limited edition packaging was designed to fully embrace this concept.
The three packs have the same original and precious theme.
The design features a fork, a commonly used tool, which becomes a musical instrument in the hands of an angel who plays it like a harp, expressing the pure and ancestral harmony of Felicetti history and experience. The design, of classical inspiration, is a peculiar work of hot stamping composed by a detailed and defined structure on the fork and a very accurate and elaborate multi-level sculpture on the angel's hand - a relief that looks like a statue – a perfect and successful result thanks to hinderer + mühlich stamping tools.
The approach to the design is sober and graceful, the highlight of the opera is the essential and evocative power of the simple gesture. The three hot stamped colours are balanced and elegant, those three chosen shades are in harmony with the whole concept, a touch of light that binds the final picture.
The result is a celebratory and universal packaging, a work of art for a special day. We invited luxury packaging to our dinner table.
- Designed By: Aldo Segat Studio
Annie International Inc.