Featured image for Halt On Demand With STP Brake Pads From Japan

Halt On Demand With STP Brake Pads From Japan

by Jessica Deseo on 01/15/2021 | 2 Minute Read

Editorial photograph
Editorial photograph

Package for STP brake pads from Japan

Family men aged 30 to 45 who prioritize safety.

Editorial photograph

Brake pads are an element of the brake system – one of the most important systems of a vehicle. However, most consumers regard them as just another consumable that not very critical to safety.

Reliable braking experience, a Japanese manufacturer.

Editorial photograph

Real safety is not only about staying alert and following the traffic rules. Your family’s safety starts with being conscious about choosing your spare parts from a reliable supplier, ones that will guarantee top performance, whatever the challenge.

STP. Halt on demand.

Editorial photograph

We came up with a laconic and clear-cut metaphor of reliable braking performance – the letters in the logo appear to be caught in the process of braking. The idea is easily grasped; it highlights the efficiency of STP brake pads and the overall importance of safe and reliable braking.

The new package stands out on the store shelf. The brand has succeeded in generating a new demand. From now on, when choosing brake pads, the consumers will think of them as being something essential to their safety, not just another consumable.

  • Creative director: Vladimir Fedoseev
  • Design-director: Arina Yushkevich
  • Art-director, designer: Ksenia Okhotnikova
  • 3D-designer: Daria Lubashova
  • Сopywriter: Daria Sholomitskaya
  • Project-manager: Victoria Lusanova


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