Beverage Packaging, Dieline Award Winners 2010-2022, Dieline Awards 2021

Yuko Takagi Puts A CreativeTwist On Orangina Spiral Peel

by Jessica Deseo on 01/15/2021 | 1 Minute Read

Orangina was born in 1936. Since then, the brand has grown into the most natural and original soft drink in many countries worldwide. Natural, because of its unique recipe, including orange pulp.

The Orangina product's bulb-shaped bottle and the orange peel logo remain a critical iconic element to the Orangina branding.

I simply transformed Orangina’s iconic image “the orange peel” into a fresh-looking bottle.

When you peel the label, messages will come out in a spiral. You get a different message with every bottle so collect them all! Please enjoy!

Editorial photograph

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Yuko Takagi Puts A CreativeTwist On Orangina Spiral Peel

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