Mi Watch Color Sport Is Both Eco-Friendly And Eye Catching
by Jessica Deseo on 01/15/2021 | 3 Minute Read
Mi Watch Color Sport, a product that is aiming at the young who are fashion-oriented, has a 1.56" high-definition crisp and clear display screen. With a 12nm GPS chip built-in, the watch can do the tracking up to 50 hours during your workout, and the Firstbeat professional algorithm can even serve for 117 workout modes. This NFC-enabled watch supports function in contactless cards, such as access control cards, and bus cards. Furthermore, 24-hour heart rate monitoring, up to 16 days long-lasting standby, and compatible with Mi AI are all the specialty of this watch.
In the packaging design on the brand and content concept, brilliant colors and vivid patterns are adopted to show the diversity. Since the color and the box are one-one correspondence, each box has a special scheme and pattern design for each of three colors accordingly. Against the background of fluorescent green, the font style of Color Sport with full of a sense of movement, the lively red and white stripes, and a black and white grid pattern that presents the shape of the watch are all eye-catching. These are all considered as brand images primarily for the fashionable youth and fully demonstrate the vitality of sports. By the reason that there is a series of the product available, naturally, using the same product name style on the wrap box and the function-related icons at its each side can tremendously ensure the content consistency. However, the hollowed-out design on the wrap box and the layout at its sides differ from one another, which avoids the rigidity but improves the flexibility of the design. In addition, the embossing and the UV printing techniques give the exterior a high-gloss look and feel. Hence, the in-store display of the whole series of product can produce extraordinary visual effects and definitely stand out the product.
The gorgeous appearance of the watch is highlighted in the industrial design, including six colors for the watch strap and three colors for watch frame, as well 120 selected watch face coming along with. And that, the product box is available in a choice of three colors: black, navy blue and beige, which are sold independently.
In the packaging structural design, it is quite compact and as few materials as possible is used to protect the product. Being eco- and environmental-friendly, the inner and outer materials of the box are all paper materials that can be recycled.
- Designed By: Xiaomi Inc.
- Creative Director: Lu Chen
- Graphic Designer: Jiangpeng Su, Lei Zhao, Chao Yan
- Packaging Structure Designer: Zhizhuang Song
The GRO Agency