Marc Jacobs’ PERFECT Is Nothing You Would Expect And Everything It Needs To Be

In close partnership with Marc Jacobs and Coty, Aruliden was tasked to create a design as unique as the generation it represents. Over two years, Aruliden collaborated closely with Marc Jacobs to bring his vision to life––creating a vision for a bottle of perfume that was inherently rooted in something that felt classic, felt real, and most importantly, felt relatable. Our work resulted in the form of the PERFECT fragrance bottle and accompanying retail and overall experience of the presentation of the product.