The Sustainability Of JustWater Reflects The Cleanness Of The Product

by Jessica Deseo on 01/15/2021 | 2 Minute Read

Editorial photograph
Editorial photograph

We are approaching a garbage disaster. In the last 60-70 years 8.3 billion tons of plastic were produced. Almost all of the plastic produced still exists in one form or another. 40% of it is packaging of goods.

Editorial photograph

Editorial photograph

JustWater was created in response to the damaging effect plastic bottles have on the environment. The cans are made from aluminium, an infinitely recyclable material which can be recycled over and over again whilst never losing its quality. While plastic bottles can only be recycled only 4-5 times recycled can could be back on the supermarket shelves again and again.

Editorial photograph

The aim is to provide consumers with an environmentally friendly alternative that not only does good for the planet but looks good too. JustWater reflects the simplicity of water with a minimalistic, clean though eye catching aesthetic that attracts the consumer. The big water drop speaks for itself — as well as the sustainability of the packaging the design reflects the cleanness of the product, containing no harmful ingredients like micro plastic or heavy metals.

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