Freezers Turns Their Product Into An Experience
by Jessica Deseo on 01/15/2021 | 2 Minute Read
Three-quarters of Russia is the Far North. It's cold in Russia. The frost is in the songs, the tales, the paintings. Ice cream brands use folklore symbols and images or speculate on Soviet nostalgia. But it’s all in the past. Together with “Freezers”, we’ve created the present for Russian ice cream.
“Freezers” is the selective ice cream brand, that turns the product into the experience. The pavilion made of iron and wood and the container made of biodegradable plastic embody the archetypical forms, that can be whatever you wish to imagine. The flavors of linden, birch, camomile, and spruce are frozen fantasies and premonitions. Simple and natural shapes, a strict logo, and clear typography strive to keep the experience as untouched as a snow-covered trail.
- Designed By: Shuka Design
- Art director: Dasha Zudina
- Wordmark: Varya Goncharova
- Design: Maria Yudina, Dmitry Okulich-Kazarin
- 3D: Dmitriy Saveliev
- Creative director: Ivan Velichko
The GRO Agency