Exa Is Clean Makeup Made For Everyone & Every Frequency

by Jessica Deseo on 01/15/2021 | 1 Minute Read

Editorial photograph
Editorial photograph

There was a white space in clean beauty. And it was really, really white.

The founders of Credo came to us looking to amp up the inclusivity of their retail offering by creating the first-of-its-kind clean complexion range that is high on standards and supercharged with positivity.

We took Exa from idea to everything, creating a clean makeup brand that shatters expectations and breaks open ceilings—redefining what clean beauty can be and who it is for. Smart on strategy, sustainable in packaging, super stylish in storytelling—and so so so many shades matched.

Finally. Clean makeup made for everyone and every frequency.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
  • Designed By: Bartlett Brands
  • Bartlett Brands:
  • Brand Strategy: Kimberly Brizzolara
  • Creative Director: Rebecca Bartlett
  • Art Director: Lauren Golik
  • Designers: Carolina Pistone, Luisa Betancourt
  • Copywriters: Kimberly Brizzolara, Desiree Marr
  • Services: Brand Strategy, Naming, Branding, Identity, Package Design, Web Design, Marketing Assets

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