Take A Deep Breath, It's Sustainable Oral Care

Inspired by the feeling of breeze in the spring, GUM, the oral care brand, will provide you with a refreshing face everyday with its new product line “Breath”. Breath has high quality solutions for all your oral care needs, from daily routine to advanced gum care, orthodontia needs and much more.

Since oral care products are daily used necessities which need to be replaced frequently, designing the whole system in a sustainable way plays an important role in the new branding direction. Breath has used glass bottle and aluminum measure cup to build its mouthwash, and mouth sore risen. Aluminum is also used for toothpaste and whitening tube. The simulator and toothbrush are made of stainless steel, and the bristle part on the toothbrush could be removed and replaced once worn-out. The recycled paper boxed packaging is made of compostable biodegradable eco friendly white paper paper.

With Breath Oral Care Product line, GUM promised its audiences with the most intimate experience of oral routine they would ever had.