Sometimes It's Ok To Embrace Your Bad Habits

We worked with the FORMA team to create the strategy and design to demonstrate a conversational, upfront, and accepting take on skincare, for a brand that embraces our every day, Bad Habits.

We answered the challenge to create a design language that could carve out a judgment-free zone in skincare, and we delivered through a frank and striking approach for a line of products that are high-performance, clean, and formulated to be good for your skin.

GoodSans’ geometric letterforms clearly deliver the principles of self-acceptance, forgiveness, and fun—next to a conversational tone that’s irreverent and colloquial. Product names and romance copy were inspired by the way the brand’s target demographic talks and texts. As a result of this approach, our creative direction was also messaging forward, with the use of a bold sans serif logotype, and strikethrough formatting to support the brand’s core messages of forgiving, and erasing error.

Bright and energetic colors disrupt each message in a playful way. A selection of calming, energizing, and soothing tones, sets out to induce effects similar to the product themselves —acting as visual cues, referencing each formula, and nodding to product efficacy.

In terms of implementing an approach to sustainable packaging materials. We opted to remove the use of rid of liners, and used a raw card stock throughout.