Adidas RUN DMC 50th Anniversary Promotion Was Carefully Crafted

by Jessica Deseo on 01/15/2021 | 2 Minute Read

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Editorial photograph

To celebrate Run DMC’s 50th Anniversary, Adidas partnered with Parallel Design to create an elevated seeding kit that honored the heritage story.

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Once they developed their concept, they turned to Taylor Box to create a structure that would capture the attention of those that received this limited edition celebratory package.

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Each drawer was carefully crafted for each element to create a premium look and experience for the recipients.

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This exclusive influencer kit is constructed of a birch wood frame wrapped in leather textured paper that has been silkscreened to mimic the Adidas sneakers and includes both the Adidas and the Run DMC logos. The compartments and trays are wrapped and lined in complementary gold from the Ecological Fibers Radiance line. The top compartment is lined with black prestige, which mimics velvet and holds the limited release vinyl album that can be seen from the outside via a red PVC window when closed. In the main drawer are a pair of limited edition Adidas Run DMC Superstars and a branded tracksuit.

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This seeding kit is the ultimate tribute to this history-breaking hip-hop group.

Editorial photograph

Editorial photograph

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