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The Future Is Now With Adidas Originals ZX 2K BOOST Seeding Kit

by Jessica Deseo on 01/15/2021 | 2 Minute Read

Adidas Originals ZX 2K BOOST Seeding Kit. Minimal by design this ‘Premium Artifact’ concept represents a look from the past - resurrected in the future present tense. This custom engineered shoebox offers a truly unique unveiling and comes adorned in it’s own retro space-tech reusable carrying case.

WELCOME TO THE FUTURE.

Since it’s launch in 1984, the ZX series has always represented progress by pushing the boundaries of footwear design and technology.

Transcend the past. Progress forward.

Fusing iconic design elements with advanced technology, the ZX 2K BOOST reinvents the running-inspired sneaker to provide unprecedented comfort and wearability.

Taking inspiration from the 1987 ZX 710 OG, the ZX 2K BOOST remains at the forefront of progression.

Editorial photograph

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

The Future Is Now With Adidas Originals ZX 2K BOOST Seeding Kit

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