Ace Urban Gardening Is Rooted In Enhancing The Urban Lifestyle Through Gardening
by Jessica Deseo on 01/15/2021 | 2 Minute Read
One of the most effective ways to enhance your lifestyle at home is to bring greens to your personal space. It comforts you and enhances your mental wellness. As many people decide to live alone due to many different reasons, most of those people dwell in a tiny studio apartment, especially in urban cities. The Ace Hardware store was missing some potential buyers who are beginners in gardening. Therefore, the project was created to re-imagine the brand as a welcoming community retailer for potential gardeners who want to enhance their urban lifestyle through indoor gardening in micro spaces.
The minimal and simple design of the packaging is to reduce the confusion the beginners might have when starting their urban lifestyle, and the seeds presented are perfect for indoor planting. Tools are also small-sized but handy. Cubes are biodegradable growth media for starting seeds and their tiny size is perfect for micro-dwellers. These can be used as a medium for hydroponic plants that do not require any soil but water only. Soothing, micro, witty, rapid, dual, and evolving are six key attributes for re-imagined Ace and they permeate in the packaging design.
- Designed By: Hah Kyoung Kim
- Credits: ArtCenter College of Design
Annie International Inc.