99 Cent Only Store Personal Care Packaging Celebrates A Sense Of Excitement

by Jessica Deseo on 01/15/2021 | 3 Minute Read

Editorial photograph
Editorial photograph

99 Cents Only Stores was selected as one of FORTUNE Magazine’s 2018 Companies that changed the world. The list recognizes companies that have had a positive social impact through activities that are part of their core business strategy. The 99 has been highlighted for the significant impact they are making by serving traditionally overlooked populations, reducing mass quantities of food waste, and actively engaging in their surrounding communities. With the launch of their private label line in 2020, 99 believes that good products and good design should be available and accessible to everyone.

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The 99 is stocked with amazing closeout merchandise, seasonal goods, and a limited selection of brand name products, meaning that you never know what you’ll find when you Do The 99! Establishing a private label line of products, found Only at The 99, provides customers with a more consistent offering and provides an affordable alternative. The key objective for the private label line is to identify a series of products that have the highest potential sales increase through redesign and impact to the customer, starting with items from Party, Tech, Cookies, and Personal Care. With these items still rolling out, we have seen a 35% increase in sales in Party alone. The Only at The 99 line of products will continue to expand to other products and categories in 2021.

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The treasure hunt excitement and assortment made famous by Andreas Gursky’s 99 Cent photograph continues to inspire the design of various collections throughout the store. The product lines are designed to encourage discovery while incorporating the new brand language and store experience of The 99. The Only at The 99 line of packaging is where good design meets endless energy in an expression of 99’s brand traits— Optimistic, Empowering, Whimsical and Fun. We design for smiles and incorporate play as much as possible in every touchpoint of the brand experience. We believe the smallest details can make a big impact on people’s lives. Every touchpoint strives to make customers feel invited and included.

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The Only at The 99 private label is being developed within The 99 company rebrand, led by Meaningful Works, and rolling out across stores in 2021. A brighter, fresher store experience paired with the magical digital world of our new loyalty app puts the customer experience first. The same great deals can now be found in places, packaging, and experiences that match The 99’s ambition to positively impact the communities they serve.

Deals come true. Only at the 99.

Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

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